For optimal use on social channels, merchandise, and other scenarios, several icon versions of the logo are provided, including seasonal variations. By using the logo brandmark, we make the most of the space for the logo and take away any issues relating to legibility. The clearspace is adjusted to secure maximize impact.
When the icon is small, forcing Lake Placid Club Lodges text to be illegible, do not include it with the icon. Instead, place “Lake Placid Club Lodges” elsewhere on the object. Do not use a font size smaller than 6pt, and if it is reversed on the background ask the printer what size it should be.
Also, do not go so small on the icon that the four seasons’ icons will not print well.